The quality of goods bearing the iconic Swoosh branding catch your eye the narrative around them pique and keep your interests. And that’s without mentioning Nike’s greatest asset: their ability to tell a story through their products. The sneakers, equipment, and apparel created by the company since its inception can be best described as innovative and trendsetting. The company, officially founded in 1971 in Beaverton, Oregon, has transcended culture in every way imaginable since then. Nike shoes have been at the forefront of men’s and women’s footwear for quite some time. However, the most profound section of Nike co-founder Bill Bowerman’s mission (the other co-founder being Phil Knight) is actually what follows: "If you have a body, you are an athlete." Here lies a classic case of words manifesting into a reality – a pledge to create a community centered around product in a way that’s both encouraging and totally inclusive. The aforementioned statement could read as divisive if that was the full messaging. The company's mission statement is simple: "To bring inspiration and innovation to every athlete in the world." Nike shoes make the (sneaker) world go 'round.
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